The Shard is unable to be explained in a single expression as it has multiple moods and presents itself in a different light from every view. The Shard has significant street presence from three angles each side adopting a different character to suit each vista.
The Corinna side of the building has a human scale, designed for pedestrian shopping. From Melrose Drive five elegant and tall glass elements, reminiscent of a shard of glass take their shape. Moving around to Brewer Street The Shard adopts a signature residential character making a bold stance with dark opulent glass.